ATARASVA

The name was inspired from the word “atara” that means “novel” in Japanese and “sva” a feeling of “self” in Sanskrit. Atarasva is more than just a brand; it's a pilgrimage to our origins, a homage to the enduring grace of Indian fashion, harmonized effortlessly with the spirit of today. Rooted in tradition yet reaching for the stars, each creation is a testament to our unwavering commitment to craftsmanship and innovation.

Behind Atarasva are three kindred spirits - Sumit, Priya, and Snigdha.

  • Sumit: ‘The Visionary Dreamer’

    Leads our journey with boundless energy and entrepreneurial spirit.

  • Priya: ‘The Radiant Soul’

    Infuses our creations with her love for design and exploration.

  • Snigdha: ‘The Astute Techie’

    Ensures our path is as seamless as it is exhilarating.

OUR INSPIRATION

Our inspiration springs from the soul of India, from the vibrant colours of our culture to the timeless traditions that have stood the test of time. Atarasva is a celebration of the enduring spirit of creativity as well as an ode to our heritage and ancestors. Our story is one of resilience and passion, a relentless pursuit of self-discovery and expression. We also draw inspiration from the depths of our souls, embracing each challenge as an opportunity to redefine the boundaries of possibility. In the realm of Atarasva, we coin a term - 'Passionpreneurship' - where every stitch, every thread, is imbued with the fire of our dreams.

OUR ESSENCE

The essence of 'Atarasva', an emotion and a deep-seated feeling that yearns to be heard, seen, and felt via each skillfully produced piece, that sits at the center of our journey. Every ensemble, from the classic elegance to the enchanting hues, conveys a sense of ease, grace, and confidence.

OUR MUSE

The everyday man, whose journey mirrors our own - a quest for authenticity, individuality, and timeless style. With Atarasva, we invite you to embark on a journey of self-discovery, embrace your heritage with pride, and write your story with every stitch.
Welcome to Atarasva, where tradition meets modernity, and dreams take flight.